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UOW馬來西亞KDU-新媒體與廣告文學(榮譽)學士學位

Bachelor of Arts (Hons) in New Media and Advertising(本科)

專業(yè)概況

在這里學什么？

New Media and Advertising

Various industries and sectors of business have faced technological disruptions. The advertising industry is not alone. New media such as Face book, Instagram, Snap chat and emerging social media networks constantly push the boundaries of advertising. These disruptions not only reimaging advertisements, but our experience of it as well.

Why Study New Media Advertising?

With this future outlook in place, KDU Penang's BA (Hons) in New Media Advertising degree programme sets out to redesign traditional advertising. Our program seeks to address the new demands of managing the social media element in advertising. Through our programme, students will be able to obtain cutting-edge industry standard's knowledge and practices. This is achieved through collaboration with our industrial partners and in their final year projects. Furthermore, having students undergo relevant internship placements helps them gear up with the latest developments in the industry.

This degree programme provides a pathway to:

Postgraduate study: With this programme's solid foundation in new media advertising, students are able to pursue a Master's degree in advertising or communications studies. Career opportunities: Copy Writer, Social Media Specialist, Online Brand Strategist, Online Publicist, Media Sales Executive, Marketing Communication Manager, Digital Content Producer, Media Planners, Project Manager, User Experience Specialist.

CAREER OPTIONS

Copywriter

Social Media Specialist

Online Brand Strategist

Online Publicist

Media Sales Executive

Marketing Communication Manager

Digital Content Producer

Media Planner

Project Manager

User Experience Specialist

所屬院系

進入哪個院系學習？

School of Communication & Creative Arts

中國學生入學要求

為來自中國的學生設計

Students must have a successful completion of STPM or equivalent. Year 1: IELTS Band 5.5 (with no component below 5.5); or TOEFL PBT (454) / IBT (44); or Cambridge English CAE (160); or Cambridge English CPE (180); or PTE Academic 43; or MUET Band 4. Year 2: KDU Diploma; or Recognized Diploma from other institutions (conducted in English).

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課程信息

學制：全日制(3 年)

學費：RM19,566.66 (￥ 30,862) /年

開學時間：預計在六月, 九月 2022

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留學地點：UOW Malaysia KDU32, Jalan Anson,GEORGE TOWN,Penang,10400, Malaysia

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