倫敦阿爾斯特大學(xué)和伯明翰大學(xué)

Response to Covid-19: Our focus is on providing a safe and welcoming learning environment for our students, and ensuring continued access to learning. As part of our response to Covid-19, in addition to live online learning activities we plan to offer some opportunities to engage in some small group face-to-face teaching at the London and Birmingham branch campuses as soon as it is safe for us to do so, continuing to follow Government advice and social distancing measures as required. Our plans are based on public health advice and robust risk assessments and will be regularly reviewed and updated in that context.

About this course:

The Extended MSc Marketing course is an academically challenging and strategically relevant programme in advanced marketing study, with a particular emphasis on entrepreneurship. The course integrates the Graduate Certificate programme to allow entry for students with equivalent to a standard degree (third class, pass or ordinary).

This programme is also available as Extended MSc Marketing with Advanced Practice, which includes either an internship or project.

This programme has been designed as a bridging mechanism for UK, EU and international students to progress from undergraduate to postgraduate study at Ulster. The integrated Graduate Certificate is a preparatory course that will provide you with a solid foundation in the skills needed for progression on to the MSc Marketing programme. Students, who successfully complete the three modules of the Graduate Certificate stage and achieve a minimum overall average of 50%, will be in a position to progress directly to the 12 month MSc Marketing.

The programme is distinctive in exploring leading-edge thinking from scholarly sources, alongside a syllabus rich in the practical application of marketing. It has been designed in conjunction with senior marketing executives from industry to address the strategic importance that companies must become more marketing focused and more professional and entrepreneurial in marketing practices.

The course provides an academic insight which educates, develops and enhances the professional competence marketing and business students and will prepare you for middle management and senior appointments in marketing within public, private and social economy sectors.

Students will have the opportunity to develop knowledge, skills and insight in the following areas:

• Provide an advanced study of business and management with a particular focus on Marketing

Assessment:

All modules are 100% assessed by coursework.

Progressing on to MSc Marketing:

The pass mark for the Graduate Certificate modules is 40% in each module. Upon successfully completing the Graduate Certificate with an overall minimum average mark of 50% across all modules studied and passed, you will be guaranteed progression on to the MSc Marketing.

Careers and postgraduate opportunities:

Students should be eligible to apply for marketing positions across public and private sector organisations. Additionally, the skills acquired through completing the programme have inspired some to set up their own businesses.