倫敦阿爾斯特大學(xué)和伯明翰大學(xué)

Response to Covid-19: Our focus is on providing a safe and welcoming learning environment for our students, and ensuring continued access to learning. As part of our response to Covid-19, in addition to live online learning activities we plan to offer some opportunities to engage in some small group face-to-face teaching at the London and Birmingham branch campuses as soon as it is safe for us to do so, continuing to follow Government advice and social distancing measures as required. Our plans are based on public health advice and robust risk assessments and will be regularly reviewed and updated in that context.

About this course:

The MSc Marketing with Advanced Practice is an academically challenging and strategically relevant programme in advanced marketing study, with a particular emphasis on entrepreneurship. The Advanced Practice element offers students the opportunity to gain valuable workplace environment experience.

The programme is distinctive in exploring leading-edge thinking from scholarly sources, alongside a syllabus rich in the practical application of marketing. It has been designed in conjunction with senior marketing executives from industry to address the strategic importance that companies must become more marketing focused and more professional and entrepreneurial in marketing practices.

The course provides an academic insight which educates, develops and enhances the professional competence marketing and business students and will prepare you for middle management and senior appointments in marketing within public, private and social economy sectors.

Students will have the opportunity to develop knowledge, skills and insight in the following areas:

Provide an advanced study of business and management with a particular focus on Marketing
Prepare and/or develop students for a career in marketing and business by facilitating the development of enhanced transferable skills necessary for marketing management at a variety of levels
Develop students’ ability to apply knowledge and critical understanding of marketing and business to complex issues, both systematically and creatively, to improve entrepreneurial marketing and business practice.

Assessment:

All modules are 100% assessed by coursework.

Careers and postgraduate opportunities:

Students should be eligible to apply for marketing positions across public and private sector organisations. Additionally, the skills acquired through completing the programme have inspired some to set up their own businesses.