新布倫瑞克大學(xué)

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新布倫瑞克大學(xué)-工商管理學(xué)士學(xué)位-主修市場(chǎng)營(yíng)銷(xiāo)

Bachelor of Business Administration specializing in Marketing(本科)

專(zhuān)業(yè)概況

在這里學(xué)什么？

Marketing is about attracting customers. It’s about identifying a unique product, branding it, and then communicating it in a way that makes customers want it.

Through UNB’s Marketing program, you’ll learn how to identify, brand, and communicate products and services to customers. You’ll explore key areas of marketing, such as public relations, advertising, promotions, product development, pricing, and distribution. Marketing courses focus heavily on entrepreneurship and real-world marketing applications so that you’ll gain real world experience and perspectives.

At UNB’s Fredericton campus you can specialize in marketing by completing an honors or concentration. You’ll have the flexibility to combine Marketing with any other discipline in any other faculty. For example, you could complete honours in Marketing and a major in Multimedia Studies from the Bachelor of Arts (BA) program.

Learn from top-notch instructors recognized nationally and internationally for teaching and research. Our small class sizes mean greater access between you, your instructors, and your peers.

Skills you will acquire:

Identify customer needs through market research

Develop research methodologies

Analyze, interpret, and present data

Implement marketing strategies to promote products and services

Plan and execute marketing plans

Understand issues related to international trade, foreign trade, exporting and importing regulations, negotiation practices, financial issues, and international public relations

Understand consumer behavior, e-marketing, international marketing, marketing strategy, and marketing research

Careers

Account Coordinator/Manager

Climate Change Coordinator

Print/Online Media Coordinator

Copywriter

Content Developer

Market Researcher

Freelance Writer

所屬院系

進(jìn)入哪個(gè)院系學(xué)習(xí)？

Faculty of Business Administration

中國(guó)學(xué)生入學(xué)要求

為來(lái)自中國(guó)的學(xué)生設(shè)計(jì)

High school students applying to undergraduate programs at the University of New Brunswick. China: Senior Middle Two and Three results as well as a graduation certificate. Students may also be asked to report scores from the National College Entrance Examination grades of 70% or above. International students require the following English language proficiency minimum scores for direct entry into most academic programs: IELTS 6.5, TOEFL iBT 85, CAEL 60, or Pearson Vue Test 59.

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課程信息

學(xué)制：全日制(4 年)

學(xué)費(fèi)：CAD$8,442.00 (￥ 44,458) /年

開(kāi)學(xué)時(shí)間：2022九月8日, 2022一月10日

申請(qǐng)截止日期：1 June 2022, 1 October 2022

留學(xué)地點(diǎn)：University of New BrunswickFredericton Campus,3 Bailey Drive,FREDERICTON,New Brunswick (NB),E3B 5A3, Canada

學(xué)制：全日制(4 年)

學(xué)費(fèi)：CAD$8,442.00 (￥ 44,767) /年

開(kāi)學(xué)時(shí)間：2022九月8日, 2022一月10日

申請(qǐng)截止日期：1 June 2022, 1 October 2022

留學(xué)地點(diǎn)：Saint John Campus100 Tucker Park Road,SAINT JOHN,New Brunswick (NB),E2L 4L5, Canada

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