北英屬哥倫比亞大學(xué)

The School of Business offers a program leading to the degree of Bachelor of Commerce. This program provides education in business as well as exposure to the liberal arts, social sciences, and natural sciences. The program offers students the ability to major in the areas of Accounting, Finance, General Business, International Business or Marketing. Although all students must follow the program of study of at least one of the specified majors, the Bachelor of Commerce degree program has been designed to provide students with an exposure to all aspects of the contemporary business world. The objective of the program is to adequately prepare students to deal with the increasingly complex and dynamic environment in which business and labour must operate. While the program focuses on a wide range of business activities and types of organizations, special emphasis is placed on industries and firms of relevance to the region of northern British Columbia including small business/entrepreneurship, tourism and forestry. Exposure to these industries will occur within individual courses as part of course content, as well as through the use of relevant case studies and practical. In addition, individual courses relating to the industries emphasized are available either within the Commerce program, or through other relevant programs.

Marketing refers to the set of activities needed to find, build, and serve markets for products and services. Students of marketing will acquire analytical tools from economics, mathematics, statistics and the social and behavioural sciences. A major in Marketing is useful for such positions as account representatives, brand managers, advertising executives and market researchers. Marketing majors may find employment in the private sector, in non-profit organizations, and in government. Marketing concepts and principles are of particular importance to small businesses and new business ventures.

The minimum requirement for a Bachelor of Commerce with a major in Marketing is 120 credit hours.