奧塔哥大學(xué)

The Bachelor of Commerce (BCom) degree programme enables each student to develop his or her own interests in business and related subjects. Students are able to create individualised courses using a range of papers offered across teaching departments in the School of Business and University as a whole. Students have the flexibility within the BCom degree to combine two specialisations and graduate with a double major.

Marketing Management

Every day we come into contact with marketing. Each time a purchase is made, or a service utilised, the principles of marketing have been involved. Marketing influences your choice of hair salon, washing powder or car, and even the television Programs you watch. Even your Curriculum Vitae is part of a marketing programme to sell yourself to an employer, but marketing management means more than just selling.

Marketing is the link between the producer of a product and the customers for those products. Should you pursue a career in marketing, you open the door to a varied range of opportunities. Marketing includes a number of activities - research, strategic planning, product development and management, pricing, distribution, consumer behaviour and advertising and promotions - each of which can be applied globally. Research and product development and management are just as pertinent in Japan as in London, Italy or New Zealand. Markets are different, but marketing is universal and applicable to a job in any part of the world. Whatever your career plan, be it with a multi-national, working in a non-profit organisation or self-employment, marketing skills and knowledge are necessary.

Structure of the Programme

• shall consist of papers worth not less than 360 points;
• shall include at least 180 points for papers above 100-level of which at least 72 points shall be for papers above 200-level,
• shall satisfy the requirements of the major subject. No paper above 200-level may count for more than one Major Subject Requirement,
• shall include the following Required Papers: BSNS 111, BSNS 112, BSNS 113, BSNS 114, BSNS 115
• may include one or more optional minor subjects. No paper may count for both a Major and a Minor Subject Requirement or for more than one Minor Subject Requirement unless that paper is at 100- or 200-level and is specified as compulsory for both Requirements,

May include papers which are not listed in Commerce Schedule C

• up to 90 points; or
• as specified in the Commerce Major Subject Requirements and/or the Commerce subjects in the Minor Subject Requirements; or
• as specified in the Minor Subject Requirements.

At least three of these papers must be passed before enrolling in any 200-level Commerce paper, and all must be passed before enrolling in any 300-level Commerce paper. For single-degree BCom students, all five must be attempted in the first year of study or equivalent.