南澳大學(xué)

Study the only qualification of its kind in South Australia and gain specialised skills and advanced knowledge to prepare you for management roles within communications, media and the creative industries.

The Master of Communication combines fundamental and advanced training in planning, implementing and evaluating communications strategies with a strong focus on the impact of digital disruption across the communication and media sector. Explore areas of social media management, public relations and digital entrepreneurship, providing you with key management skills that will be complemented by critical analysis of the possibilities and impacts of big data, artificial intelligence and the emergence of Industry 4.0 and how these impact on your sector.

Study in a workshop-based environment with connections to industry partners, real-world projects, and placement and networking opportunities.

You will have the option to select either a specialised research thesis or a professional project/placement pathway during your studies.

What you'll learn

Graduates of this postgraduate qualification will have advanced management and writing skills, along with knowledge of contemporary practice, social and digital media management, ethical communication, strategic communication plans and practices.

The first year of the Master of Communication comprises eight industry relevant and informed courses covering emerging communication discipline areas including:

Communication, Media and Creative Industries
Social Media Management
Industry 4.0 and Society
Digital Design
Communication Contexts
Content Creation
Campaigns and Crisis Management
Digital Entrepreneurship.

In your second year, you will undertake either a Masters Research or an industry-focused Professional Project or placement.

Career outcomes

Your career

Communication is at the core of everything we do – and skilled communicators are essential in every organisation. Graduates of this qualification can gain careers as a:

Strategic communications manager
Social media manager
Marketing manager
Public relations manager
Media adviser
Online editor
Content creator
Copywriter