南澳大學

You will graduate with an industry-accredited degree and the ability to understand markets, develop strategies and grow revenue for business.

You will also learn from lecturers and tutors who advise some of the world’s biggest brand and have the opportunity to apply for a Vacation Research Scholarship with the Ehrenberg-Bass Institute for Marketing Science.

You could get the opportunity to be selected to participate in our on-campus Marketing Clinic and provide advice to small and medium-sized businesses under the supervision of marketing experts, and to conduct a research project with another student in an organisation.

UniSA Business is the only business school in South Australia accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) – the world’s leading accreditation bodies recognising excellence in business education and research at a global level. These dual accreditations demonstrate the high standards we hold across all areas such as teaching, student learning and research, as well as our commitment to continually improving the quality of our programs.

3+1 Pathway to Masters

Want to gain a postgraduate degree with just one extra year of study? You can package the Bachelor of Business (Marketing) with the Master of Management (Tourism and Event Management) degree and graduate with two qualifications in just four years with our 3+1 Pathway to Masters program. This unique offering allows you to fast-track your studies, develop greater expertise and broaden your career opportunities. You will study a three-year bachelor's degree and a one-year master’s degree (typically two years) in four years by using your undergraduate courses or electives.

Career outcomes

Account manager, Brand manager, Business development manager, Fundraising and development officer, International marketer, Market researcher, Marketing coordinator, Marketing insights analyst, Marketing manager, Media planner/Campaign manager.

What you'll learn:

This degree starts with core courses in business. These will give you a solid grasp of business fundamentals such as international business, economics, accounting and business intelligence.

In your marketing specialisation you’ll then focus on areas such as:

• consumer behaviour
• marketing analytics
• advertising
• branding

Alternative Pathways:

There are other pathways you can follow to study this degree, including:

• SAIBT Diploma of Business - if you complete this two year Diploma, you can apply to enter the 2nd year of this degree