悉尼科技大學(xué)

The Executive Master of Strategic Communication provides advanced study for communication professionals working in corporate, government, organisational or marketing communication, advertising, or public relations. The course is open to applicants with a minimum of three years experience in professional public communication and an undergraduate degree. Students can select corporate and marketing communication or government communication streams, and the course culminates with a practice-related project relevant to the student's field of interest. Course content addresses up-to-date issues, such as audience insights, through data analysis, digital communication, and strategic communication informed by research and evaluation.

The world of public communication is changing rapidly through digitalisation, 'big data' analysis, new platforms and channels and shifting attitudes and concerns. These are leading to changing practices and challenges, and new ethical concerns. The UTS Executive Master of Strategic Communication is based on the latest research and is taught by a combination of senior academic researchers and leading industry professionals.

All applicants need to have completed a minimum of three years' relevant work experience in the communication industry. Those who do not meet this requirement may wish to consider the Master of Strategic Communication (C04385).

Course aims

Graduates of this course obtain:

• an advanced understanding of human communication informed by social psychology, sociology, semiotics, cultural studies and other disciplines
• the capability to synthesise communication theory and contemporary practice
• an advanced capability in developing communication strategy informed by research and analysis
• a sensitivity to ethical and legal issues related to media and communication
• a sensitivity to inclusiveness, equity and social justice
• the capacity to develop effective communication strategies that reflect intercultural and global perspectives, and
• advanced practical skills to apply strategic communication to address challenges and problems.

Course structure

This course totals 72 credit points of study consisting of three core subjects (24 credit points) and a major project (16 credit points), and four stream subjects (32 credit points).

Full-time students are required to undertake 24 credit points a session. Part-time students should undertake 8 or 16 credit points a session.

Careers

Graduates of this course are equipped to work in senior strategic planning and management roles in corporate, government, political, organisational, or marketing communication, advertising, public relations, or integrated communication, including positions related to marketing and promotion, stakeholder engagement, employee communication, community relations, media relations and public affairs.