悉尼科技大學(xué)

The Master of Strategic Communication is a new postgraduate degree that provides advanced study in public communication practices. It is relevant for graduates seeking a career in corporate, government, political, organisational or marketing communication, advertising, or public relations and for communication professionals seeking to advance their career to senior level. The course includes theoretical and practical perspectives on up-to-date issues such as audience insights through ethical data collection and analysis, digital media communication, and strategic communication informed by research and evaluation.

The world of public communication is changing rapidly through digitalisation, 'big data' analysis, new platforms and channels, and shifting attitudes and concerns. These are leading to changing practices and challenges, and new ethical concerns. The UTS Master of Strategic Communication is based on the latest research and is taught by a combination of senior academic researchers and leading industry professionals.

Course aims

Graduates of this course obtain:

• an advanced understanding of human communication informed by social psychology, sociology, semiotics, cultural studies and other disciplines
• the capability to synthesise communication theory and practice
• the capability to develop communication strategy informed by research and analysis
• a sensitivity to ethical and legal issues related to media and communication
• a sensitivity to inclusiveness, equity and social justice
• the capacity to develop communication strategies that reflect intercultural and global perspectives, and
• practical skills to apply strategic communication to address challenges and problems.

Course structure

This course totals 72 credit points of study consisting of six core subjects (48 credit points) and three electives (24 credit points). Full-time students are required to undertake 24 credit points a session. Part-time students should undertake 8 or 16 credit points a session.

Careers

Graduates of this course are equipped to work in senior roles in corporate, government, political, organisational or marketing communication, advertising, public relations or integrated communication, including positions related to marketing and promotion, stakeholder engagement, employee communication, community relations, media relations, and public affairs.