威斯康星大學(xué)麥迪遜分校

As a student in the School of Business, you will find yourself inspired by peers, staff, alumni, business leaders, and world-renowned faculty who are focused, collaborative, and engaged in every aspect of the student experience. You will join a highly ranked program that equips you to meet both academic and career challenges. Employers value School of Business graduates because of the comprehensive preparation this learning environment provides. Graduates possess highly sought-after general management and specialized expertise in business.

Joining collaborative, inspiring, trustworthy, and progressive WSB alumni, Business Badgers graduate prepared to lead their organizations to success and transform the world of business. Together Forward!

Learning outcomes

• Clearly articulate a business recommendation based on a discovered consumer insight. (A.C. Nielsen Specialization)
• Demonstrate a knowledge of or ability to grow business profitably through marketing research efforts. (A.C. Nielsen Specialization)
• Articulate a business problem and translate it into a marketing research question. (A.C. Nielsen Specialization)
• Evaluate a business problem and apply an appropriate marketing research technique to address the problem. (A.C. Nielsen Specialization)
• Develop key elements of a brand's business plan that drive growth. (Brand Specialization)
• Perform business analytics used to improve a brand's business results. (Brand Specialization)
• Articulate a plan for achieving their industry professional aspirations. (A.C. Nielsen Specialization)
• Demonstrate professional protocols for succeeding in the corporate environment. (Brand Specialization)
• Summarize current challenges faced by the marketing research industry and know potential solutions or how the industry is approaching the challenge. (A.C. Nielsen Specialization)
• Effectively communicate in order to drive growth for their brand's business. (Brand Specialization)
• Understand how to lead a cross-functional brand and product team to achieve a goal or an objective (Brand Specialization).