臥龍崗大學(xué)

Studying communications and commerce provides you with an understanding of the business and commercial environment including management, operations and marketing, accounting, economics and finance. You will be able to research, plan, execute and manage marketing campaigns and acquire skills in issue management, product publicity, crisis communications, and media relations.

The Bachelor of Communication and Media degree offers students a strong foundation in global communication and media industries. This degree has a focus on preparing students for global careers in digital and social media, visual communication design, journalism, screen media production, marketing, communication and advertising. Students will encounter key ideas in the study and practice of media and communications, and gain flexible and transferable skills that will prepare them for informed engagement with the changing world of global media culture.

Today’s business environment is dynamic and complex. The Bachelor of Commerce degree provides core skills in many business functions as well as specialist knowledge in a chosen field. Throughout this degree you will have the opportunity to gain practical, real-world experience and make professional connections, including the opportunity to participate in the Business Internship program.

What you will study

The Bachelor of Communication and Media offers five majors - Digital and Social Media, Visual Communication Design, Journalism, Global Screen Media and Marketing, Communication and Advertising. You will need to select one major to specialise in throughout the duration of your degree.

You will choose one major from the Bachelor of Commerce: Accountancy, Business Law, Economics, Finance, Financial Planning, Human Resource Management, International Business, Management, Marketing, Public Relations or Supply Chain Management.

Why choose this course

Studying a double degree at UOW allows you to tailor your course specifically to your interests, allowing you to choose the direction your program takes. Studying Communication and Media along with Commerce will give you access to real-world organisations and a communication project to develop your practical understanding, while providing critical experience in preparation for future employment. The degree builds on our expertise in global media, and our focus on industry, business and government practice.

Career opportunities

Global Communications

Digital Publishing

Media Strategy and Planning

Public Relations

Copywriter

Market Research

Event Coordinator

Publicity Officer

Tourism Officer

Print/Television/Radio/Photo/Online Journalist

Government

Editor

Feature Writer

Reporter

Researcher

Advertising

Social Media Manager

Media Management Advisor

Communication Specialist

Corporate Communications

Content Development