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西蘇格蘭大學(xué)-國(guó)際市場(chǎng)營(yíng)銷(xiāo)碩士
International Marketing MSc(碩士)專(zhuān)業(yè)概況
OVERVIEW
Our MSc International Marketing is designed to produce critically informed, operationally capable marketing practitioners who will comfortably work within a variety of business environments.
Engaging a flexible, student-centred delivery model, the MSc will have a strong focus upon the practical requirements currently expected for marketing graduates, underpinned by relevant academic theory.
Heightened competition, more demanding and discerning customers, changing working practices, social and ethical responsibility are just some of the factors that need to be addressed and managed in modern organisation. Our MSc International Marketing will equip you with all the skills required to meet these challenges.
The modules offered will enable you to develop the essential skills and knowledge required to operate a marketing function successfully, with optional modules developing specialist knowledge such as international and global marketing; business-to-business marketing; and marketing, innovation, creativity and enterprise.
Teaching & Assessment
Our MSc International Marketing comprises three parts; each part containing a mixture of theory and practice core modules. There are three 20-credit modules in both Part 1 and 2 (Postgraduate Diploma - PgDip) with Part 3 consisting of a 60-credit theory/practice dissertation module. To attain the MSc, you must successfully complete the PgDip and an MSc dissertation (60 credits). The dissertation element builds on the skills and knowledge developed during the PgDip stage to produce an individual piece of relevant research.
A recognised innovative feature of our course is the approach of clinical simulation used for skills demonstration, practice, and development throughout the course, which allows you to practise skills in a realistic environment.
所屬院系
中國(guó)學(xué)生入學(xué)要求
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留學(xué)監(jiān)理網(wǎng)自2010年以來(lái),服務(wù)了大量的學(xué)生,積累了大量的真實(shí)案例。輸入相應(yīng)的自身情況如GPA、語(yǔ)言成績(jī)、學(xué)歷等,留學(xué)監(jiān)理網(wǎng)幫你進(jìn)行1對(duì)1精準(zhǔn)評(píng)估并提供案例參考。課程信息
學(xué)制:全日制(1 年)
學(xué)費(fèi):
開(kāi)學(xué)時(shí)間:2022九月
申請(qǐng)截止日期:
留學(xué)地點(diǎn):Paisley CampusHigh Street,Paisley,Renfrewshire,PA1 2BE, Scotland
留學(xué)監(jiān)理網(wǎng)自成立以來(lái),已真實(shí)服務(wù)大量學(xué)生。留學(xué)監(jiān)理老師從業(yè)都5年以上,我們有足夠的經(jīng)驗(yàn)告訴你一個(gè)學(xué)校錄取你的幾率。
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留學(xué)監(jiān)理網(wǎng)自成立以來(lái),已真實(shí)服務(wù)大量學(xué)生。留學(xué)監(jiān)理老師從業(yè)都5年以上,我們有足夠的經(jīng)驗(yàn)告訴你一個(gè)學(xué)校錄取你的幾率。
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