維多利亞大學

Get ahead in the fast-paced world of business and make an impact on a local or international level.

VU's Bachelor of Business gives you the knowledge, skills and professional development to succeed in the constantly changing global business workforce. In your first year, you'll develop a solid foundation in core business studies, followed by a choice of majors from 13 specialty business areas.

This challenging and engaging course will improve your intellectual, analytical, organisational and interpersonal skills. VU's strong industry links, workplace learning opportunities and industry-expert lecturers will also help you to graduate work-ready.

Our Bachelor of Business can lead to opportunities all around the world. VU's extensive network of local and international partnerships, overseas exchange programs, and our mix of students from across the globe will help you grow an international network of contacts – expanding your global career opportunities well into the future.

The Bachelor of Business allows you to tailor your learning to your needs.

Marketing

Become a savvy, switched-on marketer, connecting brands, products and services with their target markets.

Choose the Marketing major in VU's Bachelor of Business and get ready for a fast-paced and rewarding career in the marketing industry. Our course will give you a solid understanding of core business and marketing studies, equipping you with the skills and knowledge to work in an evolving marketplace where customers' needs are continually changing.

After developing a solid grounding in business in your first year, customise your degree with a major in Marketing.

Launch your marketing career with Marketing major. Learn about marketing theories and how to implement practical marketing solutions. You will gain an in-depth understanding of customer needs in the marketplace and be well equipped to pursue a career in marketing management in large and medium corporations, or consulting roles in marketing research or advertising agencies.

Through this challenging and engaging course, you'll be taught a range of marketing theories and practical marketing solutions. You'll learn from lecturers who are experts in their field, covering topics from marketing research and consumer behaviour to international marketing and marketing strategy.

You'll also gain valuable industry experience and confidence through our workplace learning initiatives. You'll be job-ready before you even graduate so that you stand out to employers in this popular and competitive industry.

Career opportunities in the marketing industry include roles such as:

• market analyst
• marketing communications officer
• fundraising officer
• brand strategist
• social media marketing officer roles.

Accreditation

This course is accredited by the Australian Marketing Institute

Course structure

To attain the Bachelor of Business, students will be required to complete 288 credit points consisting of:

• 96 credit points First Year Core units
• 96 credit points of Major studies selected from the approved list.
• 96 credit points made up of either

Careers in business

Graduating with a degree in Business from VU will put you ahead of the game. Focus your studies in one of our specializations and learn fundamental skills you can apply in any sector.