惠靈頓維多利亞大學(xué)

If you're interested in a career in the world of commerce and want expertise in business and the business of government then the Bachelor of Commerce is the degree for you.

The Bachelor of Commerce (BCom) is a three-year undergraduate degree designed to give you the skills and knowledge you need for a successful career in the exciting world of commerce.

You'll get a strong foundation in private business and public administration and gain skills in communication, teamwork and leadership. In the BCom, you'll develop your critical and creative thinking, as well as an understanding of how different cultures do business.

Marketing

Get the skills to tell stories that connect and engage people. Gain a solid grounding in all areas of business and learn about marketing and its role in the commercial, public and not-for-profit sectors. Study consumer behaviour and gain an understanding of how people make decisions about what they will or won't buy. Become an expert in marketing plans and learn to think strategically.

Course Structure

For this degree you'll need to:

Complete at least 360 points, of which:

• At least 210 points must be from courses listed for the BCom
• At least 180 points must be at 200 and 300 level
• Of the 180 points at least 75 points must be at 300 level
• Of the 75 points at least 45 points must be from courses listed for the BCom

Complete seven core courses at 100 level (usually in first year):

• Either Accounting (ACCY 111) or Fundamentals of Accounting (ACCY 115) or Accounting for Decision Making (ACCY 130)
• Microeconomic Principles (ECON 130)
• Government, Law and Business (FCOM 111)
• Foundations of Information Systems (INFO 101)
• Principles of Marketing (MARK 101)
• Introduction to Management (MGMT 101)
• Statistics for Business (QUAN 102)

In addition to the degree requirements, for this major you'll need to complete:

Seven core courses at 100 level (as listed for the BCom)

Three courses at 200 level:

• Marketing Management (MARK 201)
• Consumer Behaviour (MARK 202)
• Market Research (MARK 203)

Four courses at 300 level:

• Marketing Communications (MARK 301)
• Strategic Marketing Management (MARK 303)

Two further courses from:

• MARK 300-399
• Marketing Law (COML 308)

Useful secondary school subjects

Accounting, Algebra, Business Studies, Economics, Statistics, Calculus, English, History, Geography, Languages and Computer Science.

Get a Master's degree:

At the end of your three-year BCom you can choose to continue your learning with postgraduate studies. Give your career options a boost and choose from a range of postgraduate programmes offered by Victoria University of Wellington.