華盛頓州立大學(xué)

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華盛頓州立大學(xué)-戰(zhàn)略傳播-廣告文學(xué)學(xué)士學(xué)位

B.A. in Strategic Communication, Advertising(本科)

專(zhuān)業(yè)概況

在這里學(xué)什么？

The major in advertising focuses on the skills needed to appeal to consumers effectively by designing and evaluating advertising initiatives using a variety of media platforms.

Practical experience and internships are built into the program.

You’ll study the principles and practical applications of writing, market research, creative strategy, long-term relationship building, and management — and you’ll put them straight into practice by preparing media plans and strategy, writing copy, and helping plan and execute complete campaigns for the University’s TV, radio, and multimedia authoring properties.

When you graduate, you’ll have true professional experience and plenty of real-world practice to build on.

Requirements and core courses

All communication majors start with four courses that set the stage for everything else:

COM 101: Media and Society
COM 102: Public Speaking
COM 105: Communication in Global Contexts
COM 138: Communication Overview

A writing test is part of the Communication Overview course. Admission to the communication program is based on cumulative WSU GPA and performance on the writing test.

CORE COURSES

The major is built on core courses like these:

Advertising Principles and Practices
Creative Media Strategies and Techniques
Media Planning
Advertising Agency Operation and Campaigns

The major also includes four elective courses of your choice. This gives you room to customize the major to your own strengths and goals.

Careers

A major in Advertising opens a wide range of career options.

Advertising students often go on to career positions such as advertising or marketing specialist, copywriter, account executive, sales manager, media planner, media buyer, creative director, media sales representative, and public opinion researcher.

所屬院系

進(jìn)入哪個(gè)院系學(xué)習(xí)？

Edward R. Murrow College of Communication

中國(guó)學(xué)生入學(xué)要求

為來(lái)自中國(guó)的學(xué)生設(shè)計(jì)

Student needs to complete at least 12 years of school, culminating in an appropriate secondary certificate or external examination. (We may consider the first year or two of university in some countries to be secondary level). Schooling should include preparation in humanities, mathematics, basic sciences, and social sciences. WSU requires a minimum grade point average of 2.70 (on a 4.00 scale) for admission as an international freshman. English Language Requirements: TOEFL - Minimum Score 213 computer-based (CBT); 79 internet-based (iBT); 550 paper-based (PBT); IELTS – 6.5; MELAB – 77.

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課程信息

學(xué)制：全日制(120 學(xué)分)

學(xué)費(fèi)：US$25,672.00 (￥ 166,198) /年

開(kāi)學(xué)時(shí)間：2022八月23日, 2022一月10日, 2022八月22日

申請(qǐng)截止日期：15-Nov-22

留學(xué)地點(diǎn)：Everett Campus915 N. Broadway,EVERETT,Washington,98201, United States

學(xué)制：全日制(120 學(xué)分)

學(xué)費(fèi)：US$25,702.00 (￥ 165,248) /年

開(kāi)學(xué)時(shí)間：2022八月23日, 2022一月10日, 2022八月22日

申請(qǐng)截止日期：15-Nov-22

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