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威廉安格力斯技術(shù)與繼續(xù)教育學(xué)院

威廉安格力斯技術(shù)與繼續(xù)教育學(xué)院-旅游(市場學(xué))學(xué)士

Bachelor of Tourism (Marketing)(本科)

院校名稱威廉安格力斯技術(shù)與繼續(xù)教育學(xué)院
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課程信息

專業(yè)概況

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A thorough understanding of the critical role that marketing and promotions play in the development and success of tourism enterprises and destinations is central to this specialist three-year tourism degree.

While laying down the core foundational tourism theories and principles, you will develop a keen eye for identifying markets, understanding the motivations of visitors, and guiding communication and interactions between stakeholders.

Industry-specific skills in target market segmentation and analysis are backed by the practical application of software and online tools, such as real-time analytics, website design and social media monitoring and management.

You will explore beyond the screen and engage with the ideas of media and power, the dynamics of different operating environments and ownership of information and data. You will emerge with a broad skill-set including interpretation and analysis of data and the uses of both traditional and digital marketing.

所屬院系

中國學(xué)生入學(xué)要求

為來自中國的學(xué)生設(shè)計

Senior high school certificate that is equivalent to an Australian Year 12 qualification with the required score from the public examination. Or Cambridge GCE Advanced Level Certificate with grade ‘E’ or higher in 3 Advanced Level subjects and 3 Ordinary Level subjects. English Language requirements: IELTS (Academic module): Overall 6.0 (no band below 5.5); TOEFL iBT (Internet-based): 79-80 with no band less than 18; TOEFL Paper: 550 (with a min. TWE 4.0); PTE Academic: 54 with no communicative skill score less than 47.

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課程信息

學(xué)制：全日制(3 年)

學(xué)費：A$19,760.00 (￥ 98,757) /年

開學(xué)時間：2022八月2日

申請截止日期：

留學(xué)地點：William Angliss InstituteMelbourne Campus,555 La Trobe Street,MELBOURNE,Victoria,3000, MELBOURNE, Australia

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