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里昂商學(xué)院

里昂商學(xué)院-數(shù)字營銷和數(shù)據(jù)科學(xué)碩士

MSc in Digital Marketing and Data Science(碩士)

院校名稱里昂商學(xué)院
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課程信息

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The internet and advances in digitalisation and social networking are transforming how companies interact with customers and partners. The specialisation in Digital Marketing and Data Science provides participants with the strategic and analytical skills to successfully guide companies’ strategies in a digital world that is overflowing with data on customers, products and interactions.

The MSc in Digital Marketing & Data Science is designed to grow a new generation of leading marketing specialists – digital savvy professionals that can benefit from an explosive growth of online technologies to develop business.

"The program aims to help students to develop new competencies required to be a marketing technologist in the evolving AI driven ecosystem and understand the management challenge of digital marketing and artificial intelligence. The objective of the program is to provide students with skills in two disciplines, such as digital marketing and data science, that appear very different but that are actually very complementary.

The objective here is direct experience based learning and not just theory-based learning. We offer an immersive experience in different cultures (Europe, US and Asia), in universities and businesses, and with professionals who are immersed in digital marketing, Artificial Intelligence and data science on a daily basis. Sharing experiences helps to inspire as much as to teach. We provide the essential tools: each person will then be able to use them in the next steps of his or her own journey.”

所屬院系

中國學(xué)生入學(xué)要求

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Applicants must have a University Degree (minimum Bachelor's Degree or equivalent); GMAT, GRE, TAGE MAGE or CAT score; English Proficiency score: TOEFL, IELTS, TOEIC, Cambridge CPE/PTE/CAE.

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課程信息

學(xué)制：全日制(18 MONTHS INCLUDING A 4-6-MONTH INTERNSHIP)

學(xué)費(fèi)：€24,500.00 (￥ 190,203) /年

開學(xué)時(shí)間：2022九月20日

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留學(xué)地點(diǎn)：emlyon business school23 Avenue Guy de Collongue,CS 40203,ECULLY,Auvergne-Rhone-Alpes,69134, France

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