傳媒研究：時(shí)尚的戰(zhàn)爭(zhēng)和影響

社會(huì)學(xué)/傳媒學(xué)

項(xiàng)目背景

時(shí)尚是個(gè)人審美和自我認(rèn)知的展現(xiàn)。時(shí)尚是一種情緒，一種精神，傳媒則是將這種情緒和精神商業(yè)化的手段。“我自己決定想成為誰(shuí)，這就是我?！币詿o盡的方式詮釋創(chuàng)意，將獨(dú)立與叛逆升華為藝術(shù)，不斷打破社會(huì)傳統(tǒng)對(duì)女性的刻板認(rèn)知，重塑自由、獨(dú)立、雋永的全新女性形象，這是時(shí)尚傳奇香奈兒女士發(fā)動(dòng)的時(shí)尚之戰(zhàn)。時(shí)至今日，時(shí)尚不僅作為一種自我表達(dá)，更是一種社會(huì)權(quán)力形式，與商業(yè)有著密切聯(lián)系。譬如，亞文化下的時(shí)尚和風(fēng)格往往被視為抵制主流文化主導(dǎo)和壓迫的手段。項(xiàng)目將站在傳媒、文化與傳播學(xué)角度，展示媒體如何塑造時(shí)尚和風(fēng)格，并將其與更龐大的社會(huì)權(quán)力體系聯(lián)系起來。

項(xiàng)目介紹

項(xiàng)目?jī)?nèi)容包括時(shí)尚與風(fēng)格的定義和時(shí)尚如何展現(xiàn)特定文化，時(shí)尚產(chǎn)業(yè)的發(fā)展和大眾文化轉(zhuǎn)向，時(shí)尚、性別、性與名流的聯(lián)系，時(shí)尚與風(fēng)格作為對(duì)抗主流文化的手段，快時(shí)尚的發(fā)展等。學(xué)生將通過項(xiàng)目全面培養(yǎng)獨(dú)立思辯與批判能力，對(duì)時(shí)尚產(chǎn)業(yè)形成自己獨(dú)到的認(rèn)識(shí)與感知，在項(xiàng)目結(jié)束時(shí)提交報(bào)告，進(jìn)行成果展示。

適合人群

高中生/大學(xué)生

傳媒學(xué)、數(shù)字媒體、時(shí)尚傳播學(xué)、社會(huì)學(xué)等專業(yè)或者希望修讀相關(guān)專業(yè)的學(xué)生；熱衷時(shí)尚或者關(guān)注時(shí)尚產(chǎn)業(yè)發(fā)展的學(xué)生

導(dǎo)師介紹

紐約大學(xué)終身教授

Nicole is now an Associate Professor of Media, Culture, and Communication at New York University. Her research focuses on the global distribution of digital media, and the relationship between technology, society, and the aquatic environment. Her book, The Undersea Network, examines the cultural and environmental dimensions of transoceanic cable systems, beginning with the telegraph cables that formed the first global communications network and extending to the fiber-optic infrastructure that carries almost international Internet traffic. She is a co-editor of Signal Traffic: Critical Studies of Media Infrastructure (2015), Sustainable Media: Critical Approaches to Media and Environment (2016), and Assembly Codes: The Logistics of Media. Before coming to NYU, she taught at Miami University of Ohio. She received her Ph.D. from UC-Santa Barbara.

Nicole導(dǎo)師現(xiàn)任紐約大學(xué)傳媒、文化與傳播學(xué)終身教授，在紐約大學(xué)講授傳媒與環(huán)境、數(shù)字媒體等課程，擁有加州大學(xué)圣塔芭芭拉分校博士學(xué)位。Nicole導(dǎo)師的研究聚焦數(shù)字媒體的全球分布和技術(shù)、社會(huì)與水環(huán)境的關(guān)系，著有《海底網(wǎng)絡(luò)》（The Undersea Network）一書，站在文化與環(huán)境的角度，闡述海底光纖如何搭建全球互聯(lián)網(wǎng)傳播網(wǎng)絡(luò)。導(dǎo)師也是Signal Traffic: Critical Studies of Media Infrastructure、Sustainable Media: Critical Approaches to Media and Environment、Assembly Codes: The Logistics of Media等期刊聯(lián)合主編。

任職學(xué)校

紐約大學(xué)（NYU）建校于1831年，是一所享譽(yù)世界的私立研究型大學(xué)。NYU在U.S.News市場(chǎng)營(yíng)銷碩士項(xiàng)目全美排名第三、綜排全美TOP30。紐約大學(xué)是25所新常春藤院校之一，也是美國(guó)大學(xué)協(xié)會(huì)（AAU）成員。截至2018年10月，學(xué)校共計(jì)擁有37位諾貝爾獎(jiǎng)得主（在全球高校中列第18位）、超過30名普利策獎(jiǎng)得主、30余名奧斯卡金像獎(jiǎng)得主和19名美國(guó)科學(xué)院勛章得主。

項(xiàng)目大綱

時(shí)尚風(fēng)尚與力量：時(shí)尚與風(fēng)格如何塑造/顛覆個(gè)體身份？項(xiàng)目將在本周聚焦時(shí)尚與風(fēng)格的定義和時(shí)尚如何展現(xiàn)特定文化。Introduction to fashion, style, and power. How does fashion and style mark identity or subvert it? Focus on the meaning of fashion and style, and how they reflect particular forms of culture.

時(shí)尚產(chǎn)業(yè)與大眾文化：工業(yè)化大眾風(fēng)格怎樣過度決定文化表達(dá)？項(xiàng)目將在本周聚焦時(shí)尚產(chǎn)業(yè)的發(fā)展和大眾文化轉(zhuǎn)向。The fashion industry and mass culture. How do factory-produced mass styles overdetermine cultural expression? Focus on the development of the fashion industry and the transition to mass culture.

時(shí)尚、性別與名流：時(shí)尚與風(fēng)格如何強(qiáng)化傳統(tǒng)性別觀念？時(shí)尚如何催生新的性別表達(dá)？項(xiàng)目將在本周關(guān)注時(shí)尚、性別、性與名流間千絲萬縷的聯(lián)系。Fashion, gender, and celebrity. How does fashion and style reinforce traditional notions of gender? How can it be used to develop new forms of gender expression? Focus on the connections between fashion, gender, sexuality and celebrity.

風(fēng)格的戰(zhàn)爭(zhēng)：特定時(shí)尚形式如何承載文化抗?fàn)?？?xiàng)目將在本周關(guān)注時(shí)尚與風(fēng)格如何成為對(duì)抗主流文化的手段。Style warfare. How do particular forms of fashion offer a means of cultural resistance? Focus on the ways that style and fashion offer a means of resisting dominant cultural formations.

快時(shí)尚的生態(tài)與社會(huì)成本：快時(shí)尚帶來的生態(tài)與社會(huì)成本有哪些？項(xiàng)目將在本周聚焦快時(shí)尚的發(fā)展，對(duì)環(huán)境的影響，以及隨之而來的社會(huì)關(guān)系和文化內(nèi)涵的改變。The ecological and social cost of fast fashion. What are the social and ecological effects of fast fashion? Focus on the rise of fast fashion, the way this has changed social relations and the cultural meaning of style, and its environmental effects.

項(xiàng)目回顧與成果展示Program Review and Presentation

論文輔導(dǎo) Project Deliverables Tutoring

時(shí)間安排與收獲

7周在線小組科研學(xué)習(xí)+5周論文輔導(dǎo)學(xué)習(xí) 共125課時(shí)

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